OPHORA Water Brand Style Guide

A brand style guide, also known as brand guidelines or brand book, is a document that outlines the visual and verbal elements that define a brand’s visual identity.

  • Specific guidelines and rules are set forth on this page for how the brand’s logo, typography, color palette, imagery, and tone of voice should be used.
  • The guide is a comprehensive reference tool for maintaining consistency across all brand communications, whether online, in print, or in other media.
  • Below you will find an overview of the brand’s story, mission, values, and personality to provide context and help maintain consistency in brand messaging.
Brand Guide Ophora Water

Brand Logo Variations

Ophora Water Full Logo
Full Logo (Light Version)
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Ophora Water Full Logo
Full Logo (Dark Version)
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Ophora Water Icon
Icon (Light Version)
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Ophora Water Icon
Icon (Dark Version)
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Ophora Water Icon
Vertical (Light Version)
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Ophora Water Icon
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Color Palette
Primary Colors
Ophora Water Color Scheme
HEX #1c689a
RGB 28, 104, 155  
CMYK 50, 20, 0, 39
Ophora Water Color Scheme
HEX #454545
RGB 69, 69, 69
CMYK 0, 0, 0, 73
Secondary Colors
Ophora Water Color Scheme
HEX #1289c9
RGB 16, 139, 199 
CMYK 72, 24, 0, 22
Ophora Water Color Scheme
HEX #696969
RGB 105, 105, 105
CMYK 0, 0, 0, 59
Typography
Font Specimen
Poppins
https://fonts.google.com/specimen/Poppins
Typeface Usage – Headline
Poppins Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890&”,.’?/+-=
Typeface Usage – Body Copy
Poppins Light
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Iconography
Iconography plays a vital role in visual communication, allowing us to distill complex ideas and concepts into simple, memorable symbols. At OPHORA Water, our iconography serves as a visual language that encapsulates the essence of our brand and enables us to communicate with clarity, efficiency, and impact. This guide will outline the key principles and guidelines for utilizing iconography in the context of OPHORA Water.
Ophora Water Iconography
NANO-PURE®
Ophora Water Iconography
HYPER-OXYGENATED®
Ophora Water Iconography
RE-STRUCTURED®
Imagery
Every image associated with OPHORA Water should reflect our brand’s essence – a harmonious blend of beauty, authenticity, and wonder. Whether it’s the serene tranquility of nature or the vibrant energy of urban landscapes, our imagery should evoke a sense of awe, leaving a lasting impression on our audience.

Photo Links >
Ophora Water Imagery

OPHORA Water Tone of Voice

Ophora Water Tone Of Voice
Elegance and Sophistication

OPHORA Water exudes elegance and sophistication in all that we do. Our tone of voice should reflect this refined and elevated approach. Choose words and phrasing that are graceful, polished, and evocative, conveying a sense of luxury and exclusivity. Strive for a balance of simplicity and eloquence that engages and captivates our audience.

Ophora Water Tone Of Voice
Expertise and Trustworthiness

OPHORA Water is committed to excellence and expertise in the fields of beauty, wellness, and self-care. Our tone of voice should reflect our knowledge and authority while remaining approachable. Share insights, tips, and advice in a confident and knowledgeable manner. Build trust by providing accurate information and showcasing our dedication to quality and innovation.

Ophora Water Tone Of Voice
Positive and Inspiring

OPHORA Water aims to inspire our audience to embrace beauty, wellness, and self-care. Our tone of voice should be positive, uplifting, and motivational. Use language that encourages and empowers, instilling confidence and a sense of possibility. Infuse our communication with optimism and enthusiasm, inviting our audience to embark on a transformative journey.